A mediocre idea that generates enthusiasm will go farther than a great idea that inspires no one.
- Mary Kay Ash
Successful packaging needs to connect with you in seconds. If it doesn't, you are wasting marketing budget and sales opportunities. Let MarketingWerx take you through our "Creative Blueprint" process. Contact us to plan a "Discovery Meeting" today.
Laundro-Mat, a division of Northern Clearing, Inc. in Ashland, WI. This DVD kit is the 2nd step for the mat owners who need a cleaning solution to extend their mat life. It shows the tedious methods of cleaning mats today by a single person with a power washer. This method takes 10-20 minutes per mat vs. Laundro-mat, which cleans the same mats in 1-3 minutes per mat. MarketingWerx was hired to research the competition, name the company, design the logo and tagline, write and produce the script, film and photograph the equipment in action and design the packaging and theme: "Take It To The Mat!"
We provided some market research and a survey for LeJeune Bolt Company based on some specific industries and trends. After conducting and reviewing, we learned there was an opportunity for some new fastening technology.
LeJeune has an exclusive with this fastening technology and needed a marketing strategy with multiple uses to attack it. We advised them on a self mailing DVD strategy which we collaborated on with the theme: "Locked and Loaded!" The video is linked on their website, they hand out at shows, give out after face-to-face meetings and us it as a self mailer for companies who inquirer about their fastening solutions. It's a solid Bright Idea.